长期以来 ,如何搞好发行工作 ,一直是困扰科技期刊管理者的难题。多数科技期刊一直是“大编辑部”、“小发行部” ,而且一般只依靠邮局发行和宣传 ,其实这是远远不够的。目前 ,我国有 40 0 0多种科技期刊 ,期发量超过 10万册者仅有那么几家 ,大部分在 1万～ 2万册间徘徊 ,一些 For a long time, how to do a good job in the distribution work has always been a bothering manager of science and technology journals. Most scientific and technical periodicals have always been “big editorial department” and “small distribution department”, and they generally rely on the post office to issue and publicize information. In fact, this is not enough. At present, there are more than 400 kinds of sci-tech periodicals in our country. Only a few have more than 100,000 copies a year, most of them hovering between 10,000 and 20,000 volumes. Some