制造成本持续上涨,企业利润越摊越薄,是玩具企业对2011年经营环境的最大共识。眼见海外玩具消费市场近年受到世界经济不景的影响,“困则思变”的企业经营者们在努力稳定外销的同时,也通过加快拓展中国市场,为困局打开希望之窗。 Manufacturing costs continue to rise, corporate profits share more thinner, is the toy business on the business environment in 2011 the consensus. Seeing that the overseas toy consumer market has been affected by the global economic downturn in recent years, the business operators who think “hardship and change” are trying to stabilize export while opening up the window of hope for the dilemma by speeding up the expansion of the Chinese market.