在图书市场竞争日趋激烈的今天,图书注重外包装可以提高其档次,便于阅读、保存和收藏,有利于提高市场竞争力。但外包装是为内容服务的,如果包装过度,无谓地增加成本,就不一定受到读者欢迎。目前,一些新书过分注重装帧设计、纸张印刷等外包装,其内容却与外包装极不相称。有些读者将其称之为“注水书”。 In the increasingly fierce competition in the book market today, books focus on packaging can improve its grade, easy to read, save and collect, help to improve market competitiveness. However, the outer package is for content services, if the packaging is excessive, meaningless to increase costs, it may not be welcomed by readers. At present, some new books over-emphasis on packaging design, paper printing and other packaging, its content is extremely disproportionate with the packaging. Some readers call it a “watering book.”