本刊讯由浙江广播电视集团董传亮、金俊、薛可主编的《融合,广播的使命》近期出版发行。本书为浙江广播电视集团“广播媒体融合研究”课题调研成果。旨在探索广播与新媒体融合发展、携手共进的路径、策略和方法,探索如何用互联网的的思维去运营广播,实现广播从传统内容制作机构向内容分发平台转型的转型变革。同时,结合全国 The news from the Zhejiang Radio and Television Group Dong Chuan Liang, Jin Jun, edited by Xue Ke “integration, the mission of broadcasting” recently published. This book is Zhejiang Radio and Television Group “Broadcasting Media Convergence ” research findings. The purpose is to explore ways, tactics and methods of integration and development of broadcasting and new media, to explore how to use internet thinking to operate broadcasting and to transform the transformation of broadcasting from traditional content making organizations to content distribution platforms. At the same time, with the country