随着人们消费理念的不断更迭,消费能力的不断提升,如今我们已经很难用一个单一的维度来诠释消费时代的趋势和特性了,无论是品牌消费时代、心理消费时代、还是感性消费时代等,都无法准确的概括当下的消费趋势。现在的消费已经进入了一个“博弈”的时代,生产者与消费者、品牌与产品、市场机制与营销渠道,都进入了一种双向 With the continuous change of people’s consumption concept and continuous improvement of spending power, it is very difficult for us now to interpret the trends and characteristics of the consumer era with a single dimension. Whether it is the era of brand consumption, psychological consumption or perceptual consumption, etc. , Are unable to accurately sum up the current consumer trends. Now that consumption has entered a “game” era, both producers and consumers, brands and products, market mechanisms and marketing channels have entered into a two-way