一、品牌资本化的理论基础(一)强势品牌可以带来稳定的现金流和利润。产品如果冠以著名品牌,可以保证产品销路。例如若家电产品冠以海尔品牌,从经销商的角度来说,可以充分相信这种产品不会破坏他们的经销渠道,并且可以赚取稳定的利润;从消费者的角度来说,因为该产品会传承海尔 First, the theoretical basis of brand capitalization (a) a strong brand can bring stable cash flow and profits. If the product is crowned famous brand, you can ensure that products sell well. For example, if the home appliances are branded Haier, from a distributor’s point of view, they can fully believe that such products will not damage their distribution channels and earn stable profits. From a consumer’s point of view, because the products Will inherit Haier