近几年,微波炉成为中国城市居民家庭的—个消费热点,是“白色家电”族中最为引人注目的产品之一。从全国大型商场销售来看,微波炉逐渐成为各商家重点经营的家电产品,市场竞争和行业竞争今年将更加激烈。品牌更加集中,价格接近欧美,微波炉销售开始由中心大城市迅速扩张至全国大中城市。原来微波炉畅销的上海市场增长率趋缓, In recent years, microwave ovens have become a consumer hotspot in China’s urban residents’ families, and it is one of the most attractive products in the “white goods” family. From the point of view of sales in large-scale shopping malls throughout the country, microwave ovens have gradually become household appliances that are focused on by various businesses. Competition in the market and competition in the industry will become more intense this year. The brand is more concentrated and the price is close to that of Europe and the United States. The sales of microwave ovens have rapidly expanded from large cities in the center to large and medium-sized cities throughout the country. The growth rate of the Shanghai market, where microwave ovens were popularly sold, slowed down.