论文部分内容阅读
1993年,以色列和巴勒斯坦的和约签署了。但人们料想不到的是,在这一来之不易的合约签署的同时,一个轰动全美国的杰出的广告策划也随之诞生,美联社称之为“和平之路一挥而就,广告灵感瞬时启动”。以巴和约的实效虽然要在多年后才能看见,但拥有敏锐眼光的企业家则抓住了这一伟大的瞬间。当以色列总理拉宾确定使用每只价格才1.79美元的派乐笔签署协议时,生产美国派乐笔企业的总裁肖尔在世界著名的“广
In 1993, the peace treaty between Israel and Palestine was signed. However, what was unexpected was that while this hard-won contract was being signed, an outstanding advertising plan that caused a sensation in the United States was also born. The Associated Press called it “the road to peace and advertising inspiration. Instant start.” Although the effectiveness of the Israeli-Palestinian peace treaty can be seen only after many years, entrepreneurs with a keen eye catch this great moment. When the Israeli Prime Minister Rabin decided to sign an agreement with the Paler Pen, which was only priced at US$1.79, the president of the US-based Le Pen company was famous in the world.