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通过分析旅游规划与旅游文化软实力的关系,列举了当前旅游规划中文化内涵的现状,并提出了如何提升旅游规划中文化软实力作用的战略。一、文化软实力的内涵(一)文化软实力“软实力”这一概念最早由美国哈佛大学教授约瑟夫·奈于1990年提出的,主要是针对国家层面。他认为软实力是指“一国文化与意识形态的吸引力,是通过吸引而非强制的方式达到期望的结果的能力”。这种“软实力”
By analyzing the relationship between tourism planning and tourism soft power, the current situation of cultural connotation in tourism planning is listed, and the strategy of how to enhance the role of cultural soft power in tourism planning is put forward. First, the connotation of cultural soft power (a) cultural soft power “soft power ” the concept was first proposed by the United States Harvard University professor Joseph Nye in 1990, mainly for the national level. In his opinion, soft power refers to “the attraction of the culture and ideology of a country and the ability to achieve the desired result through attraction rather than compulsion.” This “soft power ”