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市场营销专业按照中高职衔接(2+3)模式教学设计分层递进,教学组织梯度推进,教学内容编排由简到繁的总体思路,构建中高职衔接的能力递进课程体系。对应相应课程体系,教材的使用也比较重要。为了更好的完成衔接,对应中高职衔接院校的特色编写系统性、实践性、案例教学、通俗性市场营销专业的教材迫在眉睫。教材在内容选择、结构分布、形式表达等方面采用“以就业为导向、以能力为本位”的编写新模式,并期望能够取得较好的实践效果。以编写《市场营销》为例进行阐述。
In accordance with the teaching of higher secondary vocational education (2 + 3) model teaching design gradual progress, the gradient of teaching organization, teaching content layout from simple to complex general idea, to build the gradual progress of middle and high vocational education system. Corresponding to the corresponding course system, the use of teaching materials is also more important. In order to better achieve the convergence, corresponding to the characteristics of colleges and universities in the preparation of systematic, practical, case teaching, popular marketing textbook is imminent. The textbook adopts a new mode of writing “oriented by employment and capability-based” in content selection, structure distribution and formal expression, and hopes to achieve better practical results. To write “marketing” as an example to elaborate.