社会主义市场经济条件下,名牌的效应是巨大的。为此,许多企业在内抓产品质量的同时,不惜投入重金宣传自己的产品,力争创出使大家认可的市场名牌。但迄今为止,名牌战略在我国的实施,还主要集中在工业领域,名牌种类也主要是工业名牌。许多人认为农产品由于受自然条件制约及自身其他种种特点,创名牌宣传的难度太大,并且意义不大,所以农产品创品牌一直被忽视。 近些年来,随着农业市场化程度愈来愈高,农产品买方市场的逐渐形成,以及农业产业化的迅速发展,这一切为农产品创名牌创造了有利时机。那么,农产品该如何创 Under the socialist market economy, the effect of brand name is enormous. To this end, many enterprises, including product quality at the same time, hesitate to invest heavily to promote their own products, and strive to create a recognized brand of the market. But so far, the implementation of brand strategy in our country, but also mainly in the industrial field, brand name is mainly industrial brand. Many people think that due to natural conditions and other characteristics of agricultural products, creating brand-name propaganda is too difficult and of little significance. Therefore, the brand of agricultural products has always been neglected. In recent years, with the increasing marketization of agriculture, the gradual formation of the buyer’s market of agricultural products and the rapid development of agricultural industrialization, all these have created favorable opportunities for the creation of brand names of agricultural products. So, how to create agricultural products