大众化战略是民航强国战略之一,政企均多次提出了大众化发展的相关意见,其实为政策之向;且当前愈加开放的民航环境、愈加富足的经济态势,为我国当前实行大众化客观上提供有利条件。此外,大众化亦是形势所要求,在新常态经济发展环境下,政府限制“三公消费”政策,导致航空公司的高端客源锐减,只关注高端客户已失去了优势。因此,在政策导向、客观趋势、形势所迫三重环境下,大众化成为民航新宠。一、大众之势,锐不可挡航空大众化不仅是民航强国战略,亦是发展的必 The popularization strategy is one of the strategies for strengthening the country by civil aviation. Both the government and enterprises have repeatedly put forward the relevant opinions on the popularization and development of development. In fact, the current more open civil aviation environment and the increasingly affluent economic situation provide an objective objective for the current popularization of our country Favorable conditions In addition, the popularization is also required by the situation. Under the new normal economic development environment, the government limits the “three public spending” policy, resulting in a sharp drop in airlines’ high-end tourists. Only the high-end customers have lost their advantage. Therefore, under the policy-oriented, objective trends and the triple situation under pressure from the situation, popularization has become the new favorite of civil aviation. First, the general public trend, the overwhelming popularity of aviation is not only a national strategy for civil aviation, but also the development of the will