广告是经久不衰的营销模式,随着现代信息及网络技术的全面发展,广告的传播形式也变得更加多元化,相较于传统的纸媒及电视媒体,新媒体下的广告传播手段更多、速度更多、范围也更广,因此逐渐成为我国广告传播的热门形式。本文对当下新媒体环境中的广告传播进行了一定的研究,并就其传播媒介、创意以及受众等多个方面继续了深刻的探讨,以此为我国新媒体广告传播发展提供一定可供鉴赏的方案。 Advertising is an enduring marketing model. With the all-round development of modern information and network technology, the forms of advertising are becoming more diversified. Compared with the traditional media of paper and television, the means of advertising and communication under the new media are more , More speed, wider scope, it has gradually become a popular form of advertising in China. This article has carried on the certain research to the advertisement dissemination in the new media environment at present, and has carried on the profound discussion regarding its media, creativity and the audience and so on many aspects, so as to provide our country new media advertisement propagation development to be able to appreciate Program.