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我们处在一个信息爆炸的时代,互联网飞速发展,媒介环境日新月异。在时代洪流的冲刷下,许多栏目逐渐退出电视舞台,若想站稳脚跟,就要始终保持核心竞争力。这种竞争力并非一蹴而就或运气使然,而是需要多维度的价值实现。CCTV-3综艺频道两大晚间黄金综艺栏目带,凭借优秀的品质、深厚的内涵、高端的传播影响力与品牌塑造力,稳居综艺高收视阵营,为“竞争力”做了最全面、最生动的注解。
We are in an era of information explosion, the rapid development of the Internet, the media environment with each passing day. Under the torrent of the times, many columns gradually withdraw from the television stage. If you want to gain a firm foothold, you should always maintain your core competitiveness. This competitiveness is not achieved overnight or luck, but the need for multi-dimensional value. CCTV-3 Arts Channel two major evening variety of gold band, with excellent quality, profound connotation, high-end communication influence and brand building power, stable variety entertainment camp, as “competitiveness ” made the most comprehensive The most vivid annotation.