跨界策划的创新理论,是由中国十大营销策划机构——凯纳营销策划集团总裁沈国梁先生首次提出,并通过《跨界战》一书进行了系统性的专著论述,在业界备受关注,本刊特对沈国梁先生进行专访,以期进行更深入的理念探讨和分享。《销售与市场》:跨界创新是当前的一个热点,您在跨界的实践上已经有数年实战经验,作为先行者,怎么评价当前这种跨界热潮?沈国梁:在跨界时代,大家都在跨界,东阿阿胶成功推广了功能美颜 The innovative theory of cross-border planning was first proposed by Shen Guoliang, the president of China’s top ten marketing planning agencies, and through the book “Cross-border Warfare,” a systematic treatise on monographs, attracting much attention in the industry , This issue of special interview with Mr. Shen Guoliang, with a view to more in-depth discussion and sharing of ideas. “Sales and Marketing”: Cross-border innovation is a hot topic at present. You have several years of practical experience in cross-border practice. As a forerunner, how do you evaluate this current cross-border boom? Shen Guoliang: In the cross-border era, Cross-border, East donkey-hide gelatin successfully promoted the function of beauty