市场调研:市场(顾客)到底需要什么市场调研是指在市场营销观念的指导下,以满足消费者需求为中心,用科学的方法,系统地收集、记录、整理与分析有关市场营销的情报资料,提出解决问题的建议,确保营销活动顺利地进行。正如美国著名营销家菲利普·科特勒所说:“真正的营销人员所采取的第一个步骤,总是要进行营销调研。”可以说,市场调研就是认识市场、分析市场并最终找出市场机会的过程。瑞士雀巢公司是一家家喻户晓的大型食品跨国公 Market research: market (customer) in the end what market research is required under the guidance of marketing concepts to meet consumer demand as the center, using scientific methods to systematically collect, record, organize and analyze information on marketing intelligence , Put forward proposals to solve the problem, to ensure that marketing activities proceed smoothly. As Philip Kotler, a well-known American marketer, puts it: “The first step a real marketer takes is always to conduct marketing research.” It can be said that market research is about knowing the market, analyzing the market, and ultimately finding Out of the market opportunity process. Nestlé Switzerland is a well-known large-scale food multinational corporations