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随着改革开放程度的不断提升,市场经济体制逐渐的发展完善,企业所面临的竞争压力也在不断的提升,这就对小微企业的发展提出了新的要求,其所面临的生存环境也变得更加严峻。而在目前的小微企业的发展当中,市场营销管理在其经营管理当中发挥着十分重要的作用。但是由于受到诸多因素的影响,我国目前小微企业的市场营销管理当中依旧存在着很多的问题,对于企业的发展产生了十分不利的影响。因此,必须要强化对于我国小微企业市场营销管理工作研究,从而采取相应的措施,进而更好的发挥出市场营销在促进企业发展当中的作用,充分的发挥出小微企业在活跃市场经济方面的作用,为社会主义现代化建设做出更大的贡献。
With the continuous improvement of the degree of reform and opening up, the market economy system has been gradually developed and improved, and the competitive pressures on enterprises are also constantly increasing. This poses new requirements for the development of small and micro enterprises, and the living environment they face Become more serious. In the current development of small and micro enterprises, marketing management plays a very important role in its management. However, due to many factors, there are still many problems in the marketing management of small and micro enterprises in our country, which have a very negative impact on the development of enterprises. Therefore, it is necessary to strengthen the research on the marketing management of small and micro enterprises in our country, so as to take appropriate measures to better play the role of marketing in promoting enterprise development, give full play to the role of small and micro enterprises in the active market economy And make greater contribution to the socialist modernization drive.