现代认知科学认为隐喻是人类认知思维的重要方式,而体验是隐喻思维的认知基础。经济术语中的色彩隐喻就是以人类的视觉体验为认知基础的。通过以《现代经济辞典》为语料来源认知分析可见,经济术语中的色彩隐喻主要涵盖白色、红色(包括“赤”)、黑色、灰色、蓝色、绿色6种色彩,结合其定义分析可以发现一定的认知规律。 Modern cognitive science believes that metaphor is an important way of human cognitive thinking, and experience is the cognitive basis of metaphorical thinking. The metaphor of color in economic terms is based on the cognitive experience of human beings. Through the cognitive analysis of the corpus sources of “the modern economic dictionaries”, the color metaphors in the economic terms mainly cover white, red (including “red”), black, gray, blue and green, Analysis can find some cognitive rules.