商标是一项知识产权。它不仅具有法律属性,还具有经济和文化的属性。商标通过注册,使商标权人依法享有权利,受到法律保护,并具有相应的排他性,体现了商标的法律属性;商标作为一种无形资产,它的资产价值又是通过经营来实现的,同时它对使用该商标的商品与服务的价格高低与销售量多少起到十分关 Trademarks are an intellectual property. It not only has the legal attributes, but also has the economic and cultural attributes. Trademark through registration, so that trademark holders enjoy the rights according to law, protected by law, and has the corresponding exclusivity, reflecting the legal nature of the trademark; trademark as an intangible asset, its asset value is achieved through the operation, while it The price of goods and services using the trademark and the sales volume is very much related