传统媒体也面临着新媒体带来的竞争压力和产品品质不高、内容同质化、媒体运营业务直线下降等问题,如何转变发展思路,积极实行供给侧改革,也是传统媒体需要认真思考的问题。近年来,海南日报报业集团坚持改革创新,着手媒体供给侧结构性改革,整合资源重构媒体舆论和服务价值,取得不菲的成效。其改革发展经验概括起来有“加、减、乘、除”“四则运算”。 Traditional media are also facing the pressure of competition caused by new media and the problems of low quality of products, homogeneity of content and plummeting of media operation business. How to change development train of thought and actively implement supply-side reform are also issues that traditional media needs to seriously consider . In recent years, Hainan Daily Newspaper Group has made remarkable achievements in reform and innovation, proceeding with the structural reform of the media supply side and integrating resources to reconstruct the media and service values ​​of the media. Its reform and development experience summed up “add, subtract, multiply, divide ” “four arithmetic ”.