当各种猜测漫天飞时,国产啤酒巨头们除了否认外,并没有做出更多的详尽解释,也没能主动地与消费者进行沟通。在突如其来的行业危机面前,我国啤酒企业显得手足无措,企业危机公关意识欠缺是显而易见的事 When a variety of speculation, the domestic beer giants in addition to denying, did not make more detailed explanations, but also failed to take the initiative to communicate with consumers. In the face of unexpected crisis in the industry, China’s beer business seems helpless, lack of awareness of corporate crisis public relations is obvious