企业文化是企业在激烈的市场竞争中所形成的，以谋求企业长远利益为目的的价值标准、理想信念、行为准则以及由此产生的独特经营管理方式。它贯穿于企业的生产、经营、管理、分配等领域，在一定程度上决定着企业的生存质量和发展速度。许多成功的实践证明，建设充满活力且独具? Corporate culture is the formation of enterprises in the fierce market competition, in order to seek the long-term interests of enterprises for the purpose of the value of standards, ideals and beliefs, codes of conduct and the resulting unique business management. It runs through the enterprise's production, management, distribution and other fields, to a certain extent, determines the quality of life of enterprises and the pace of development. Many successful practices have proved that construction is dynamic and unique.