在媒体越来越细分化的今天,如何更有效、更直观地把企业信息传播给消费者成为企业首先考虑的问题。虽然人们对刚刚出现的“直投”、”体验消费”等新传播手法还持有众多看法,但这些新手法对企业所带来的直接效益,已使更多的企业开始接受并喜欢。 At a time when the media is getting more and more subdivided, how to communicate corporate information to consumers more effectively and more intuitively becomes the first consideration for enterprises. Although there are still many views on the new communication methods such as “direct investment” and “experiential consumption” that have just emerged, the direct benefits that these new tactics bring to the enterprises have enabled more enterprises to accept and like it.