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企业作为市场的主体,必须时刻要求自己注意获得并保持竞争的优越地位。一家企业最根本的发展目标都是社会许可的范围内实现自身利益的最大化。而能从根本上保证企业实现这一目标的条件是在市场竞争中的优势地位。服装市场并不例外,在市场竞争十分激烈的今天,拥有优势地位,必须意识到产品品牌竞争的重要性。由于出发点的不
As the main body of the market, enterprises must always demand that they pay attention to obtaining and maintaining the superior position of competition. The most fundamental development goal of an enterprise is to maximize the self-interest within the scope permitted by the society. And can fundamentally ensure that the conditions for enterprises to achieve this goal is the dominant position in the market competition. Apparel market is no exception, in a highly competitive market today, has a dominant position, we must recognize the importance of product brand competition. Because the starting point is not