项目教学法是行动导向教学方式下的核心教学理念,把该教学法引入到平面设计的教学中有利于改变传统以知识传授为主的教学方式,对构建新型教学关系有重要帮助。文章主要研究项目教学过程中的项目引入、项目计划制定、项目实施、教学评价等内容,阐明项目教学在平面设计中的优势,以期达到调动学生积极性,提高教学质量的目的。 The project teaching method is the core teaching philosophy under the action-oriented teaching method. The introduction of the teaching method into the teaching of graphic design is conducive to changing the traditional teaching method based on knowledge imparting, which is of great help to construct a new type of teaching relationship. This paper mainly studies the project introduction, project planning, project implementation, teaching evaluation and so on in the teaching process of the project, clarifies the advantages of the project teaching in graphic design in order to achieve the goal of mobilizing students’ enthusiasm and improving teaching quality.