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女性在人类生活中扮演着重要的消费角色,女性独特的心理结构决定了女性消费心理和行为的独特性,在对女性自我概念系统结构有充分认识和理解的基础上才能真正理解女性消费者变化无常的消费行为后面的真正意义。
Women play an important consumer role in human life. The unique psychological structure of women determines the uniqueness of female consumer psychology and behavior, and can truly understand the changes of female consumers based on the full understanding and understanding of female self-concept system structure Unusual consumer behavior behind the real meaning.