网易云阅读1月份发布《2014年移动阅读报告》(以下简称《报告》)。《报告》显示,2014年,中国人电子书总阅读量超过14亿册。中国互联网络信息中心发布的中国移动互联网调查报告数据显示,当前移动阅读的用户规模已达到2.42亿,这意味着有接近一半的用户通过手机看书。而网易云阅读发布的《报告》进一步显示,移动阅读用户年轻化趋势明显,且呈现出男多女少的状况。在男女比例逐渐均衡的移动互联网分布中,移动阅读的男性用户占了72.56%,远远超过女性用户。这与高校 NetEase Read January read “Mobile Reading Report 2014” (hereinafter referred to as the “report”). The Report shows that in 2014, the total reading volume of Chinese e-books exceeded 1.4 billion. China Internet Network Information Center released China Mobile Internet survey data show that the current mobile reading user base has reached 242 million, which means that nearly half of users read by mobile phone. The NetEase cloud read the release of the “Report” further shows that mobile reading users younger trend obvious, and showing the status of fewer men and women. In the mobile-Internet distribution where the male-female ratio gradually balances, male readers of mobile reading account for 72.56%, far exceeding the female users. This and college