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以旅游体验和产业集群理论为基础,通过文献研究和实地调研,以广东中旅南海旅游产业园为例,梳理并总结旅游产业园的理论基础和发展误区。研究认为:旅游产业园的核心和本质是提供或服务于提供旅游体验,按内容可划分为主题型、工业型和混合型;其发展的动力机制包括关键因素(资源、产业、区位、制度)与运行规则(市场引导、企业合作、区位重构、政府推动、自我发展);一般而言,旅游产业园由一系列通过纵向支持或横向合作紧密联系的网络组织组成,并形成核心层、主体层、辅助层、外部层四个层级结构。目前,我国旅游产业园发展面临的两大误区是机会主义引致的盲目开发和理论欠缺引致的偏离发展,制度的建设与完善和理论研究与实践的深入结合将有助于旅游产业园的科学发展。
Based on the tourism experience and industrial cluster theory, through the literature research and field investigation, this paper takes Guangdong CSL Nanhai Tourism Industrial Park as an example to sort out and summarize the theoretical basis and development errors of the tourism industrial park. The study suggests that the core and essence of the tourism industrial park is to provide or serve to provide the tourism experience, which can be divided into thematic, industrial and hybrid according to the content. The driving force for its development includes the key factors (resources, industry, location and system) And operation rules (market guidance, business cooperation, location rebuilding, government promotion and self-development); Generally speaking, the tourism industrial park is formed by a series of network organizations that are closely linked through vertical support or horizontal cooperation and form the core layer. The main body Layer, auxiliary layer, the outer layer of four hierarchical structure. At present, the two major misunderstandings facing the development of China’s tourism industrial park are the blind development caused by opportunism and the deviation from the theory. The construction and improvement of the system and in-depth combination of theoretical research and practice will be helpful to the scientific development of the tourism industrial park .