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山东潍坊板桥酒厂是有着数十年历史的老国有企业,其产品销量最高时达到3个多亿人民币,主力产品坊子酒曾畅销山东及周边地区。近年来由于体制及营销战略方面的原因,销量持继严重下滑,2002年销量不足5000万元;2003年形势更是严峻,除了零售价一元左右的袋装酒因为质量过硬,有一定的市场基础和低价地产产品特有的物流成本的优势,在潍坊市场维持2000万元左右的年销售额外,其主力产品中档坊子酒在潍坊地区的销量惨不忍睹。
Shandong Weifang Banqiao Distillery is a state-owned enterprise with several decades of history. The sales volume of its products reached more than 3 billion yuan at the highest level. The main product Fangzi Distillery has been sold well in Shandong and the surrounding areas. In recent years due to institutional and marketing strategy reasons, sales continued to slump, sales in 2002 less than 50 million yuan; the situation in 2003 is more severe, except for the retail price of about $ 100 bagged wine because of excellent quality, have a certain market base And low-cost real estate product-specific logistics costs, the Weifang market to maintain the annual sales of about 20 million yuan, its main product mid-range Fangzi wine sales in Weifang appalling.