“自媒体”的新型传播模式契合和满足了当代大学生在信息更新和自我表达上的心理诉求,这促使他们逐渐成为自媒体的主要使用群体。我们在看到自媒体传播模式对学生们的传播行为带来的进步的同时,也发现它的快速使用存在不可避免的缺陷和问题。一、媒介素养的内涵二十世纪九十年代初,美国媒体素养研究中心对媒介素养做了比较详细的定义:媒介素养是在人民面对不同媒体中的各种信息时所表现出来的对信息的选择能力、质疑能力、 “From the media ” new mode of communication fit and meet the psychological demands of contemporary college students in information updates and self-expression, which prompted them to gradually become the main use of self-media groups. While seeing the progress that the media dissemination model has brought about the dissemination of students, we also find that there are inevitable shortcomings and problems in its rapid use. I. The Connotation of Media Literacy In the early 1990s, the American Media Literacy Research Center made a more detailed definition of media literacy: the media literacy is a manifestation of the message when people are confronted with various kinds of information in different media The ability to choose, question ability,