市场经济条件下，企业要生存，企业要发展，实施名牌战略是其发展中的主要内容。实施效果的好坏，也是企业发展目标实现程度的重要标志。本文以格兰特公司为例，就企业实施名牌战略的有关问题进行一些初浅的探讨。 一、实施名牌战略是企业发展的根本保证 近年来，由于工业“三 Under the condition of market economy, the enterprises should survive and the enterprises should develop and implement the brand-name strategy is the main content in their development. The effect of the implementation of good or bad, but also an important symbol of the degree of achievement of enterprise development goals. In this paper, Grant Co., Ltd., for example, on the implementation of brand-name strategy of the enterprises to conduct some preliminary discussion. First, the implementation of brand strategy is the fundamental guarantee for the development of enterprises In recent years, due to industrial "three