论文部分内容阅读
SoflBank交互市场销售业务(专为Web站点做广告),9月下旬启动了38个站点和7个频道在不同内容的领域开始了自己的广告业务。这次业务启动是在竞争对手启动业务的一年之后,也是在SoftBank的官员暗示此业务即将启动的8个月之后。“我们一直关注着大购买力方面,”SoftBank交互市场的官员Caroline Vanderlip说:“我想现在进入市场正是时侯。”据SoftBank交互市场的副总裁Doug Wintz的说法,启动网络广告的关键因素是SoftBank的大客户、世界范围的媒体、
SoflBank’s interactive marketing business (for advertising on the Web site) started in late September with 38 sites and seven channels to start their own advertising business in different content areas. The start of the business was one year after the competitor started the business and eight months after SoftBank officials implied that the business was about to start. “We have been watching for big purchasing power,” said Caroline Vanderlip, an official at SoftBank Interactive Markets. “I think it’s time to enter the market right now.” According to Doug Wintz, vice president of interactive marketing at SoftBank, the key to launching online advertising is SoftBank’s large customers, worldwide media,