通过对东方饭店成功原因的分析,提出了产品的整体概念,指出产品中附加产品的价值对于一个企业来说是多么重要,在综合其它事例的分析,得出结论:现代的竞争就是产品中附加产品的竞争,就是让消费者得到最满意的服务,未来的竞争将是附加产品的世界的竞争,企业只有在满足消费者的需求下才可能赢得成功。 Through the analysis of the reasons for the success of Oriental Hotel, the overall concept of the product is put forward. It is pointed out that the value of additional products in the product is very important for an enterprise. Based on the analysis of other cases, it concludes that the modern competition is the addition of products Product competition, is to allow consumers to get the most satisfactory service, the future competition will be additional product competition in the world, companies can only meet the needs of consumers before they can win the success.