随着湖南黑茶产业逐步发展扩大,来自六堡茶、普洱、龙井、铁观音、安吉白茶、金骏梅、岩茶等的竞争越来越激烈。日益扩大的茶叶产能与消费之间的矛盾将会更加突出。以湖南黑茶为例,如何在竞争中扬长避短,获取更多的利润?一、抓好湖南黑茶品牌建设黑茶产业的发展要经历产品经营、品牌经营与资本运营三个阶段。湖南黑茶产业已经拥有白沙溪、晋丰厚、黑美人等地域性品牌,但整体上还处于产品 With the gradual development and expansion of Hunan black tea industry, the competition from Liubao Tea, Pu’er, Longjing, Tieguanyin, Anji White Tea, Jinjunmei, Yancha and so on has become more and more intense. The contradiction between the growing capacity and consumption of tea will be more prominent. Take Hunan black tea as an example, how to avoid weaknesses in the competition and obtain more profits? First, do a good job in the construction of black tea brand in Hunan Development of black tea industry to go through product management, brand management and capital operation in three stages. Hunan black tea industry already has Bai Shaxi, Jin Feng thick, black beauty and other regional brands, but overall still in the product