名牌是消费者对商品的认可,是市场给予商品的最高评价。就一个企业而言,名牌是以产品为龙头的整个企业形象。就一个国家来讲,名牌是一个国家工业水平发展的标志。一个国家、一个民族在世界经济中确立自己地位的一个很重要的条件就是要拥有众多的国际名牌企业。可以说拥有名牌产品已成为一个国家综合经济实力的象征。因此在目前的国际、国内市场竞争中,创名牌、用名牌、保名牌已成为一个国家经济发展的重要内容。自改革开放以来,民族工业企业在激烈的市场竞争中也树起一些自己的名牌。但由于传统文化的影响,一些落后、保守的思想意识仍束缚着许多企业经营决策者的头脑,使我国的大部分品牌处于固步自封的状况,而不能与国际名牌展开全方位的竞争。我国广大企业欲真正切合实际地实施名牌战略,必须从思想意识领域内寻找差距,然后才可能迎头赶上。创立名牌应具备的基本思想意识 Brand name is the recognition of consumers of goods, the market gives the highest rating of goods. As far as an enterprise is concerned, a brand name is an entire enterprise image with product as a leader. In terms of a country, brand name is a sign of the development of a country's industrial level. A country, a nation in the world economy to establish its position in a very important condition is to have a large number of international brand-name companies. It can be said that owning brand-name products has become a symbol of the comprehensive economic strength of a country. Therefore, in the current international and domestic market competitions, brand-name products, famous brand names and premium brand names have become an important part of a country's economic development. Since the reform and opening up, the national industrial enterprises have also set up some famous brands in the fierce market competition. However, due to the influence of traditional culture, some backward and conservative ideologies still hold the minds of many business decision makers, leaving most of the Chinese brands in a state of self-indulgence and failing to compete in full scale with international famous brands. For the majority of enterprises in our country to really implement the brand strategy in a realistic manner, we must look for the gap in the field of ideology before we can catch up. Founding brand should have the basic ideology