客户化时代的到来让很多企业忙碌于应对终端客户的各种需求,更多的企业开展了一系列围绕客户需求的运营模式重组计划。然而,这种方式却让这些企业陷入了兼顾客户满意度和企业自身赢利的矛盾之中。本文将就此展开讨论,认为制造零售业的核心是在保证产品质量的前提下获取利润,并非无限制地为了满足不同的客户需求而增加产品线。 The advent of the era of customization so that many companies are busy with the various needs of end-customers, more companies have carried out a series of business model reorganization plan around customer needs. However, this approach has caused these enterprises to fall into the balance between customer satisfaction and their own profitability. This article will be discussed in this regard, that the core of manufacturing retail is to ensure product quality under the premise of profit, not unlimited to meet different customer needs and increase product lines.