各种公共危机事件的发生是当前我国经济发展转型期必然要遇到的正常现象,但是如何处理和管理这些公共危机事件,是摆在我国各级政府面前最迫切的任务之一。如何通过有效的公共危机传播来预防和化解危机,协调社会发展过程中的各种利益冲突,直接关系到我国和谐社会建设目标的实现。一、新时期执政环境和舆论氛围的变化特点(一)社会转型期的执政环境变化特点1986年,德国社会学家乌尔里希·贝克在《风险社会》一书中首次提出“风险社会”的概念。随着现代 The occurrence of various public crises is a normal phenomenon that is bound to be encountered in the current transitional period of economic development in our country. However, it is one of the most urgent tasks before all levels of government in our country to handle and manage these public crises. How to prevent and resolve crises through effective public crisis communication and coordinate various conflicts of interest in the process of social development have a direct bearing on the realization of the goal of building a harmonious society in our country. I. Characteristics of Changes in the Ruling Environment and the Atmosphere of Public Opinions in the New Period (I) Characteristics of Changes in the Ruling Environment in the Period of Social Transformation In 1986, the German sociologist Ulrich Beck put forward the concept of “Risky Society ”the concept of. With the modern