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本文以苏州市的公共艺术设计和平面设计作品为例进行分析,探讨城市文化传播的内涵,归纳城市文化在设计作品中的表现形式,分析城市文化传播的基本要素,丰富城市品牌形象树立方式,着重讨论了设计作品中如何体现一座城市的城市文化。
This article takes Suzhou public art design and graphic design works as an example to analyze, discusses the connotation of urban cultural communication, summarizes the urban cultural expression in the design work, analyzes the basic elements of urban cultural communication, enriches the urban brand image establishment mode, It focuses on how to embody a city’s urban culture in design work.