当企业必须承担伟大的渴望的时候,企业自身以及管理者本身的价值观都需要提升到一个全新的高度。英国管理哲学家查尔斯·汉迪教授在《饥饿的灵魂》一书中说道:“(人们)虽然找到关于经济增长问题的部分答案,但却不确定对此能够做些什么的社会所面临的困境。在非洲,人们说渴望分为两种:渺小的和伟大的。渺小的渴望,是指获取维系生命所需的东西:必须的商 When the business must assume the great desire, the values ​​of the enterprise itself and its managers need to be taken to a whole new level. In his book The Hunger Soul, the British management philosopher Professor Charles Huddy said: ”Although people find some of the answers to the question of economic growth, they are not sure what to expect in a society that can do something about it In Africa, people say that cravings fall into two categories: small and great, and small cravings mean getting what they need to sustain their lives: the necessary business