论文部分内容阅读
信息时代的来临冲击了整个传统经济模式,商店的运营方式不断地更新变化。OTO商业运营模式就是时代发展下的产物,它对于传统市场营销是一个巨大的挑战。这种线上价格优势结合线下服务体验的营销形式在当下的市场营销中属于第一个吃螃蟹的人,因此它存在着新兴事物共有的问题,没有发展经验,发展模式未知等等。文章通过对当下互联网的经济特征进行分析,总结出了几条OTO商业营销模式的策略,期望能够为OTO运营模式下市场营销的进步做出贡献。
The advent of the information age has hit the entire traditional economic model, and the way of operation of stores has been continuously updated and changed. OTO business model is the product of the development of the times, it is the traditional marketing is a huge challenge. This online price advantage, combined with the offline service experience marketing, is the first person to eat crab in current marketing, so it has common problems with emerging things, no development experience, unknown development model and so on. By analyzing the current economic characteristics of the Internet, the article summed up several strategies for OTO commercial marketing model, which are expected to contribute to the progress of marketing in the OTO business model.