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在商业史上,约翰·D·洛克菲勒及其所创立的美国标准石油公司具有里程碑式的意义,它们被视作现代意义上的大公司的肇始者。但是,把对标准石油托拉斯模式的理论分析留给专事公司史研究的小钱德勒去解剖吧,《洛克菲勒——一个关于财富的神话》一书的作者,荣·切尔诺依然想循着他首部作品《摩根家族》的思路,去探寻南北战争后在美国兴起的资本主义文化及精神,在那游戏规则尚未成形但想像空间巨大的启蒙年代,在洛克菲勒、摩根等寡头身上,这种精神在道德意义上似乎不无粗野但是生气勃勃。
In the history of commerce, John D. Rockefeller and the American Standard Oil Corporation he founded were of landmark significance, and they were seen as the start-up of large corporations in the modern sense. However, leaving the theoretical analysis of the standard oil trust model to Chandler, who specializes in corporate history, to dissect it, Rong Chernno, author of “Rockefeller, a myth about wealth,” still wants to follow His first work, “The Morgan Family,” explored the capitalist culture and spirit that emerged in the United States after the Civil War. In the enlightened era when the rules of the game were not yet shaped but the imagination was huge, such spirit was adopted by such oligarchs as Rockefeller and Morgan It seems morally but vibrant in moral terms.