要吸引企业投入,最基本的就是信息透明,具有公信力,而且现在的广告主非常有经验,所以广告价格的制定要有过硬的依据。在成本与客户接受的价格间寻找均衡点目前,户外媒体的价格市场的现状是,各家媒体报价都各不相同,甚至一种媒体产品还可能有若干报价,缺乏合乎规范的定价体系。这种情况的出现,一方面是媒体形式本身的限制,二是评价机制的不完善。 To attract business investment, the most basic is the information transparent, credible, and now the advertisers are very experienced, so the formulation of advertising prices have a strong basis. Finding a balance between the cost and the price accepted by the customer At present, the status quo of the outdoor media price market is that each media offer is different, and even one media product may have several quotations and lack of a standardized pricing system. The emergence of this situation, on the one hand, is the media form itself, and second, the evaluation mechanism is imperfect.