美国学者罗兰·罗伯森指出,“全球资本主义既促进文化同质性,又促进文化异质性,而且既受到文化同质性制约,又受到文化异质性制约。”当今世界,全球化不断深化发展,而地方化的趋势也不容小觑。在此视野下,探讨以《来自星星的你》为首的“新韩流”在中国再次掀起高潮的原因及对我国文化发展的启示。 Roland Robertson, an American scholar, pointed out that “global capitalism promotes both cultural homogeneity and cultural heterogeneity, and is constrained by both cultural homogeneity and cultural heterogeneity.” In today’s world, globalization Continue to deepen the development, and the trend of localization should not be underestimated. In this perspective, we will explore the reasons for the “new wave of Korea” headed by “you from the stars” to set off another climax in China and its implications for the development of our country’s culture.