本文论述了陈列设计中内容设计和形式设计两方面的关系和各自的作用。一方面论述了内容设计在社会文化需求的研究（风格定位）、对占有材料分析（体系定位）、对实现条件把握（效果定位）这三方面的定位作用；另一方面论述了形式设计的作用，形式设计的核心是基于从感性到理性的认知心理规律，来完成展示主题传递，通过承载、表述、引导、审美和传播五种作用形式，全面、准确、艺术地反映陈展内容。 This article discusses the relationship between the content design and the form design in the display design and their respective roles. On the one hand, it discusses the content design in the social and cultural needs of research (style positioning), possession of material analysis (system positioning), the realization of the conditions to grasp (effect positioning) these three aspects of positioning; the other hand discusses the role of formal design . The core of formal design is to complete the transmission of the theme based on the cognitive psychology from perceptual to rational. Through the five forms of bearing, expressing, guiding, aesthetic and communicating, the formal design reflects the content of the exhibition in a comprehensive, accurate and artistic way.