社会的不断进步与发展,使平面设计更加重视其视觉效果,通过图形给人呈现的视觉信息,传达其设计内容。并要求设计者在进行设计时要打破传统的思维定势,从不同角度,选用不同方式,激发观赏者的兴趣。本文主要从图形的具体应用、逆向思维的设计方法、文字图形的运用三个方面进行分析论述。 The continuous improvement and development of society make the graphic design pay more attention to its visual effect, convey the visual information through the graphic and convey its design content. And require designers to break the traditional mindset in the design, from different angles, choose different ways to stimulate the viewer’s interest. This article mainly analyzes and discusses the concrete application of graphics, the design method of reverse thinking and the application of text and graphics.