温州模式是指以家庭经营为基础、以家庭工业为支柱的一种经济模式,因其独特的经营特点,使得温州外贸公司的经营管理也必须符合温州模式。本文对温州模式下外贸公司的经营特点、经营环境及存在的问题进行了分析,对其发展进行了理论探讨,并提出了相应措施。 Wenzhou mode refers to the family business as the basis, to the home industry as a pillar of an economic model, because of its unique business characteristics, making the Wenzhou foreign trade company management also must comply with the Wenzhou model. This article analyzes the operating characteristics, business environment and existing problems of foreign trade companies in Wenzhou mode, and discusses theoretically their development, and puts forward corresponding measures.