科隆市立公共图书馆很重视图书馆营销,它奉承“以顾客为主导——内外兼顾”的营销理念,从读者的需求和感受规划图书馆空间与设备。该馆坚持服务内容创新,引导读者学习创新,并为不同的读者群体定制个性化服务。对于图书馆的工作人员它采用内部营销策略,让他们当图书馆的主人,为他们提供学习和培训的机会,提供职业发展规划。 Cologne Public Library attaches great importance to the library marketing, it is flattering “customer-oriented - both inside and outside” marketing idea, from the reader’s needs and feelings planning library space and equipment. The museum adhere to service content innovation, guide readers to learn innovation, and customized for different groups of readers personalized service. For library staff it employs an internal marketing strategy that gives them librarians the opportunity to learn and train and provide career advancement planning.