Traditional discourse analysis basically focuses on language rather than non-linguistic symbol resources in terms of meaning construction. The latter emerging multi-modal discourse analysis breaks this limitation into a large extent. This paper analyzed Peng Liyuan’s dress with semiotics of Saussure and visual grammar of Kress and Van Ixeuwen as theoretical framework. Traditional discourse analysis basically focuses on language rather than non-linguistic symbol resources in terms of meaning construction. The latter emerging multi-modal discourse analysis breaks this limitation into a large extent. This paper precipitated Peng Liyuan’s dress with semiotics of Saussure and visual grammar of Kress and Van Ixeuwen as theoretical framework.