赣南客家文化是丰富多彩的,具有其独特魅力与内涵,并且以其悠久的历史和丰富的内涵闻名世界。客家文化是一个民族的历史传统、道德素养、人生观、价值观的融合。为了更好的继承与发扬客家文化精神,许多商家将赣南客家文化特色与土特产相关联,增加土特产的文化内涵,也是对客家文化的一种推广途径,体现出赣州是客家文化的摇篮。 Gannan Hakka culture is rich and colorful, with its unique charm and connotation, and is famous for its long history and rich connotation. Hakka culture is a national historical tradition, morality, outlook on life, the integration of values. In order to better inherit and carry forward the Hakka cultural spirit, many merchants associate Gannan Hakka cultural features with native products and increase the cultural connotation of Hakka culture, which is also a promotion way to Hakka culture, which shows that Ganzhou is the cradle of Hakka culture .