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文化产业,曾经是一个仅仅能够和部分商业行为直接产生互动的概念。而今,“创意”作为驱动力,体现在商品设计、生产与销售的各个环节,商家出售和买家消费的关键点过渡到了“文化”、“概念”和“体验”;同时,新媒体终端延伸到了每一个人的手中,使得商业活动不再受到时空限制,消费者掌握了更多的主动权。这时,文化消费所代表的文化产业其实已随着新商业秩序和新商业文明的建立悄然走近到了每一个人身边。
The cultural industry was once a concept that could only interact directly with part of a business activity. Nowadays, “creativity ” as the driving force is reflected in the various aspects of product design, production and sales, the key points of merchant sales and buyer spending are transitioning to “culture”, “concept” and “experience” At the same time, the new media terminal extends to everyone’s hands, leaving business activities no longer constrained by time and space and giving consumers more leverage. At this moment, the cultural industries represented by cultural consumption have actually quietly approached each other with the establishment of a new commercial order and a new commercial civilization.